Privacy Policy

This Privacy Policy describes how Chron Craft (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from chroncraft.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details, including your name, address, phone number, and email.

• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information, including your username, password, security questions, and other information used for account security purposes.

• Customer support information, including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, and billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we—or third parties we work with—may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third-Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and providing other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data-processing activities is our legitimate interest in selling our products, according to Art. 6(1)(f) GDPR.

• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data-processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6(1)(f) GDPR.

• Communicating with You and Improving the Services. We use your personal information to provide customer support and improve our Services. This is in our legitimate interests so that we can be responsive to you, provide effective services, and maintain our business relationship with you, according to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use in connection with powering our store through Shopify, please see Shopify’s Cookie Policy. We use Cookies to operate and improve our Site and Services, including remembering your actions and preferences, conducting analytics, and better understanding how users interact with the Services. We do this in our legitimate interests to administer, improve, and optimize the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising displayed on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to configure your browser to remove or reject Cookies through its controls. Please keep in mind that removing or blocking Cookies may negatively affect your experience and may cause some Services, including certain features and general functionality, to work incorrectly or become unavailable. Additionally, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat the signal as a valid request to opt out of sharing or targeted advertising for the associated browser or device. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct or request us to disclose certain information to third parties or otherwise consent to such disclosure, such as when shipping products to you or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to operate a successful business.

• In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests; to enforce applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.

During the past 12 months, we have disclosed the following categories of personal information about users for the purposes described above in How We Collect and Use Your Personal Information and How We Disclose Personal Information:

Category of personal information	Categories of recipients
Identifiers, such as basic contact details and certain order and account information	Vendors and third parties that perform services on our behalf; business and marketing partners; affiliates
Personal information categories listed in the California Customer Records statute, such as basic contact details and certain order and account information	Vendors and third parties that perform services on our behalf; business and marketing partners; affiliates
Commercial information, such as order information, shopping information, and customer support information	Vendors and third parties that perform services on our behalf; business and marketing partners; affiliates
Internet or other similar network activity, such as Usage Data	Vendors and third parties that perform services on our behalf; business and marketing partners; affiliates
Geolocation data, such as locations determined by an IP address or other technical measures	Vendors and third parties that perform services on our behalf; business and marketing partners; affiliates

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as described below.

We have “sold” and “shared” personal information—as those terms are defined under applicable law—during the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of personal information	Categories of recipients
Identifiers, such as your name, email address, and phone number	Business and marketing partners
Commercial information, such as records of products or services purchased	Business and marketing partners
Usage Data	Business and marketing partners

User-Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others and cannot ensure that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available or for the accuracy, use, or misuse of information that you disclose to or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them.

Information you provide in public or semi-public venues, including information shared on third-party social networking platforms, may also be viewable by other users of the Services and users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply an endorsement of the content on those platforms or of their owners or operators, except as disclosed through the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details provided below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”—as those terms are defined under applicable law—the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

• Right to Access or Know: You may have the right to request access to personal information we hold about you, including details about how we use and share your information.

• Right to Delete: You may have the right to request that we delete personal information we maintain about you.

• Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.

• Right to Portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.

• Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of processing your personal information for purposes considered “targeted advertising,” as defined under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.

• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

• Withdrawal of Consent: When we rely on consent to process your personal information, you may have the right to withdraw that consent.

• Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by responding directly to our denial.

• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as communications concerning your account or orders you have placed.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable laws, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide evidence that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the period required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details provided below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision by contacting us using the details set out below or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International Users

Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal information may also be processed by staff, third-party service providers, and partners located in these countries.

If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent UK authority, as applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@chroncraft.com or contact us at Place du Trône 100, 3rd Floor, Brussels, 1050, Belgium.

For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controller responsible for your personal information.